Terrible Towels

Selling terrible towels has been one of the more difficult tasks of my college career. It challenges my ability to be an entrepreneur. Although I haven't done a bad job selling these towels, I find it difficult to convince people I know, to buy one when the know I am a diehard birds fan and hate the Pittsburgh Steelers. How do you convince someone to buy something that you yourself don't even like? It takes skill to sell something you despise especially if the person you are selling to knows you hate the product...